Professional Journey
Michael is an accomplished senior digital brand architect with over 17 years experience in interactive media and information technology. His expertise in digital strategies, technology planning and architecture has enabled him to successfully lead and mentor interactive teams for some of the most recognized consumer and B2B global brands. Michael is forward-thinking in his ability to develop and manage leading-edge technology concepts and solutions to support a diverse client base. Michael has a keen insight for understanding the cultural shift within the digital marketplace and brings a unique and compelling blend of creative and technical energy to each new experience.
His journey began back in 1991 when Michael was appointed senior executive producer of CD-Interactive; an international interactive media company focused on the development of educational CD-ROM games for children. In partnership with Sony, Philips, and LG Group, Michael was instrumental in the design and architecture of some of the first consumer interactive children's software games produced in the U.S. and abroad. By 1994 Michael emerged into the business software market designing and architecting Point-of-Information and Point-of-Sale kiosk systems for clients like General Nutrition Centers, Kia Motors, Country Music Television, and Lexus. Michael also worked with many of the independent studios such as Buena Vista Television and Hallmark Entertainment to produce interactive video content for NAPTE, a global, non-profit organization dedicated to the creation, development and distribution of televised programming.
Michael founded NetMedia Communications Group in 1996; a full service interactive marketing agency. During its ten year history, NetMedia helped numerous dotcoms as well as fortune 100 and 500 companies navigate from the traditional brick-n-mortar world into the online space. Michael's global brand experience includes the likes of Microsoft, Toshiba, Fujitsu, Scion, Mazda, Lincoln/Mercury, LandRover, and Ericsson.
In 2007, Michael sold NetMedia Communications Group and launched an independent consulting firm that is helping clients build online communities by developing and executing social media marketing strategies and programs that enable them to engage, influence and build better relationships with their customers, prospects and partners.